Thank you for your interest in advertising in WaterWise! Please take a few minutes to go through this document as it contains important and useful guidelines in creating and sending in your ad that will appear in WaterWise. Please be advised that these guidelines are made based on the requirements of our Graphic Artist and Printer to make sure that your ad will look good in print.

Size of Ads

Byline: 6 lines including Company Name, Contact, Address, Phone & E-mail or Website

Business card: 3.5 x 2”

Quarter page:      3.5 x 5”

Half page: Horizontal: 7.5 x 4.75” or Vertical: 3.5 x 10”

(Horizontal or vertical orientation will be based on individual newsletter layout if advertisement is designed by our WaterWise Graphic Artist)

Pricing

Discounts

Members receive a discount based on their membership level

Major Contributor- 20% Discount

Benefactor 15% Discount

Sponsor/Professional and Individual- 10%

Friend/Student-0%

Set-Up fee

A one time set up fee will be charged per ad if the ad is designed by our WaterWise Graphic Artist. Once the ad is placed and if it will run more than one issue, a$10/hour fee will be charged for edits made to the copy or photo in the ad.

Deadlines

Ads must be submitted to the Colorado WaterWise Advertising Committee by the following dates for inclusion in the following issues:

Policies for Submitting an Ad

• •·        1 color: Advertisements in WaterWise can be in one solid color but should be submitted in Black and White for production.
• •·        2 color: Black + one-color Preference. Please indicate the one-color preference- Green, Blue, Red, etc.
• •·        3 color: Black + 2 color preferences. Please indicate the two-color preferences.
• •·        4 color: For 4 color ads we cannot accept film or camera ready artwork. The ad needs to be set up electronically and be set-up for 4-color process (CMYK).
• •·        Size: Ads should match one of the sizes listed above.
• •·        Acceptable format: Black-and-white ads may be submitted as either a pdf or eps file, or camera ready laser print-out. Four-color ads and those with spot color, two- or three- color ads must be submitted electronically as a pdf, tiff, ai, psd or eps file, and set-up for 4-color process. (CMYK).
• •·        Submit ad to the Colorado WaterWise Advertising Committee Attn: Natalie Brower-Kirton, Aurora Utilities, 15151 E. Alameda Pkwy, #3600, Aurora Colorado, 80015 or nbrower@auroragov.org
• •·        Upon receipt, the Advertising Committee will send you an Advertising Agreement and invoice.

Guidelines for having our WaterWise graphic artist create your ad:

•·        Ad can be 1-4 color and will match one of the sizes listed above.

•·        Images, photographs and logos can be submitted in the following file types: High-resolution (300 dpi) JPEG or TIFF files; native Adobe Photoshop, Adobe Illustrator, Quark Xpress, PDF files or InDesign CS (not CS2 files).

•·        A one-time set up fee per ad will be charge for Business Card, Quarter, or half-page ads. (See above pricing table.)

•·        We can't go on the Internet or web and search or download images for your ad because the resolution is to low for printing.

Submitting your previously created Ad

• Mail or email your ad to Colorado WaterWise Advertising Committee Attn: Natalie Brower-Kirton, 17196 E. Berry Pl., Centennial, CO 80015 or nbrower@auroragov.org
• Submit your ad “camera ready” black and white on high quality smooth paper or as an electronic file. Electronic files must be submitted as a high-resolution (300 dpi) JPEG or TIFF files; native Adobe Photoshop, Adobe Illustrator, Quark XPress, Adobe InDesign CS (not CS2 files) or PDF files. Ads can be transferred to a floppy disk, Zip (100) disk, CD ROM, or via email. Please make sure the emailed file is not larger than 5MB.
• The design, layout and printing of the newsletter is done using Windows computer platform. PC files that can be saved in the file formats listed above are acceptable. We cannot accept files from Microsoft Publisher, Microsoft Word (except for text only) or Microsoft PowerPoint.

Content

The Colorado WaterWise Council is interested in providing a reputable resource for its members on Water Conservation in Colorado. With that goal in mind, advertisements in WaterWise must concur or coincide with the mission statement of the Colorado Water Wise Council- to promote efficient use of Colorado’s water. Ads must be in good taste and must be water conservation focused as determined by the Colorado WaterWise Advertising Committee. Groups that advertise should be proven, respected entity in the field of water conservation.